15.06.230 Minor modifications to sign standards.
A. The Town Manager shall be authorized to grant minor modifications of any sign standard, including but not limited to sign area modifications of twenty percent (20%) or less, subject to the approval criteria noted in subsection (C) of this section. Such actions may be taken in order to encourage the implementation of alternative or innovative practices that provide equivalent benefits to the public.
B. An applicant requesting a modification to the sign standards that does not qualify as a minor modification must obtain a variance per PMC 15.01.330.
C. Approval Criteria. Minor modifications may be approved by the Town Manager only upon a finding that all of the following criteria have been met:
1. The requested modification eliminates an unnecessary inconvenience to the applicant and will have no significant adverse impact on the health, safety or general welfare of surrounding property owners or the general public;
2. Any adverse impacts resulting from the minor modification will be mitigated to the maximum extent practical; and
3. The requested minor modification is either:
a. Of a technical nature and is required to compensate for some practical difficulty or unusual aspect of the site or the proposed sign; or
b. An alternative or innovative design practice that achieves to the same or better degree the objective of the existing design standard sought to be modified. (Ord. 711 §1 (Exh. A), 2017; Amended Ord. 794 §4, 2021)