A. In general, signs shall have mutually unifying elements which may include uniformity in materials, color, size, height, letter style, sign type, shape, lighting, location on buildings, and design motif.

B. Materials and textures of signs shall be compatible with the architectural character of the site and building. Supporting sign structures of freestanding signs shall match the primary finish and colors of the associated building(s).

C. Where possible, freestanding signs shall integrate tenant signs into a single sign structure.

D. Wayfinding signage systems shall be of a unified graphical system. Such signage shall be placed in consistent locations near site entries, key points on the internal automobile and pedestrian circulation system, building entries, seating areas, and sidewalk intersections.

E. In reviewing an applicant’s submittal of a sign plan conforming to the provisions of this section, the Town Manager may vary standards for area, height and number of individual signs. The Town Manager may approve up to a twenty percent (20%) change in one (1) or more dimensional standards (area and/or height) based on the applicant demonstrating that the change is warranted by a sign plan that represents exceptional design. (Ord. 711 §1 (Exh. A), 2017)